Many users of #worktok – a tag that has more than half a billion views – ended up on TikTok due to lockdown discomfort, when their companies implemented remote work policies there. is over two years old.
“To be honest with you, I was bored on my couch,” says account manager Coleman.
He joined TikTok after the shutdowns began in early 2020 when his company began working remotely. He’d found himself engaging in new rituals like “noon shower, noon nap or laundry” during the workday – and when he started scrolling TikTok, much to his Surprisingly, he discovered he “wasn’t the only person” sneaking into dog walks. Many of his videos focus on those work-from-home behaviors that almost all remote workers now engage in, like walking around the house doing chores between tasks, or “shaking your mouse to stay in line” for ” show that your status is green”.
Recruiter Jones, who also joined TikTok during the pandemic because she “missed that camaraderie you get from sitting at the desk and sharing stories,” says the app gave her a way to “join the conversation on how the work was progressing.
“I didn’t start this channel on Instagram, because it’s really my friends and family who follow me,” Jones says. “On TikTok, the way the algorithm works, you get pushed to a lot of different types of people, and that’s really fun.”
relative and real
For lawyer Nelson-Case, #worktok shows how “so many of us have the same experiences, whatever our job”.
“The experiences and nuances of corporate life and working in an office are relatable and almost universal,” he says, adding that his intention is not to complain about his work or his colleagues, that he describes as “sustainable and formidable”. For him, #worktok is more about “the nuances and challenges of the business environment itself”. He thinks that by watching these videos, workers – especially during the pandemic – “feel less alone”.