Wilcon Depot opens landmark 75th store – Reuters


Wilcon Depot, the leading retailer of home improvement and construction supplies in the Philippines, recently opened its 75th store nationwide, located at Purok Proper II, Santo Cristo Norte, Gapan City, Nueva Ecija.

Facade of Wilcon Depot Gapan

Wilcon Depot Gapan serves as the second store in Nueva Ecija after the company first entered the province with the opening of Wilcon Depot Cabanatuan in 2017.

The new store opening is part of the retail giant’s ongoing #FlyingHighTo100 store expansion campaign. 25 stores away from its goal of having a network of 100 stores nationwide by 2025, barring any unexpected external factors, Wilcon will continually bring great ideas to more local homeowners and builders and deliver a unparalleled home shopping experience.

“Wilcon has truly come a long way from humble beginnings, and it’s been possible because of the support of Filipino families and communities who continue to trust our products and services. I am honored that we are slowly reaching our goals of serving all key cities and towns across the country,” Wilcon Depot President and CEO Lorraine Belo-Cincochan said at the grand launch.

Gapanenses can now shop daily at Wilcon Depot Gapan from 8 a.m. to 7 p.m. Plumbing, furniture, home interior, building materials, hardware, electrical, appliances and other DIY items.


Grand Store Opening Celebration

Wilcon offers premium products and home solutions with the highest quality standards, innovative and durable features to all Novo Ecijanos.

The Wilcon Depot Gapan branch launch began with a procession along the nearby barangays, with the participation of many valuable suppliers and industry partners.

The store opening celebration continued with a ribbon-cutting ceremony led by Belo-Cincochan and Wilcon Depot SEVP-COO Rosemarie Bosch-Ong, in conjunction with industry partners.

“With each new store opening, our main goal is to delight our customers. We also aim to provide a frictionless shopping experience both in-store and online. And to make shopping more convenient and satisfying, Wilcon offers exclusive store features that each of you will surely appreciate,” said Bosch-Ong.

Wide product offer

Wilcon Depot Gapan offers unlimited home and building products and solutions. Discover the various exclusive brands and house brands such as Grohe and Kohler Sanitarywares, Franke Kitchen Systems, Pozzi Bathroom Solutions, Sanitarywares, Whirlpool Bathtubs, Ceramics and Shower Enclosures, Ariston Water Heaters, Geberit Monolith Puro, Macroair HVLS Fans, Rubi Tile Cutter, and Rehau Premium PPR pipes.

Home living section
Dining Room Essentials

Top quality Italian tile brands such as Novabell, Energie Ker, Gardenia, Imola, Herberia, Opera, Castelvetro, Keradom, Naxos, Dom and Versace, as well as Spanish tile brands Alcalagres, Grespania, Rocersa, Cifre, Emigres, Keros, Tesany, Onix, Oset, Vitacer, Grupo Halcon, Myr, Eco Ceramica and Etiles are featured in their Tile Studio.

Asian tile brands are also available such as Arte, Sol, Lola, Huanqiu, Verona, Picasso, Roman, Mulia, Kia, China Natural Granite, Basel, Saigres and Gemma.

Heritage and Nobizzi Furniture and Heim Home Interior, Furniture, and Decor are on display at the Home Living Showroom. The Appliances, Kitchen, Lighting section displays Hamden kitchen appliances, Kaze ceiling fans and air conditioners, and Alphalux lighting solutions.

Construction materials
Sanitary section

Homebasics and Interdesign housewares; Birke bathroom faucets and accessories; Sefa specialty bathroom faucets, bathroom accessories, shower heads and kitchen organizers; Suncrust BBQ Grills; Landjack bikes; Crown and Prussia kitchen sink; Quartex quartz kitchen sink; electron generators; direct material; Truper tools; P.Tech Builder’s Aid and Quartz Stone; forest wood products; Wood floors; Igloo and Rubbermaid coolers; United Solutions Outdoor Trash Cans; and Solutherm PPR pipes and 304 stainless steel pipe fittings are displayed in the DIY section of the store.

Sprawling tile selection

Excellent customer shopping experience

Wilcon Depot Gapan also offers the highest customer satisfaction. It has redefined the home and building buying experience through its Design Center, Home Living Showroom, Tiling Studio and ABCDE (Architects, Builders, Contractors, Designers and Engineers) trade show, including including its value added services such as ample free parking spaces, reliable delivery service and tile cutting service.

For a bigger and better home shopping experience, valued customers can also shop online at Wilcon by visiting shop.wilcon.com.ph. Shop for all home needs and have your items delivered right to your door or choose to pick them up in store. Online store customers can easily pay with their credit card, debit card, BancNet and GCash.

To ensure a safe and convenient shopping environment at all Wilcon stores, the company is continuously prioritizing the implementation of safety protocols for the health and well-being of employees and valued customers. Wilcon also offers drop-in, call-out and pickup or drop-off services, and Wilcon virtual tour services to complement the in-store shopping experience.

Additionally, Wilcon offers contactless payment options such as Bank Transfer, GCash, PayMaya, Instapay, PesoNet, WeChat, and Alipay for the convenience of customers.

Wilcon makes loyalty more rewarding for its valued customers by offering exclusive benefits and discounts. The Wilcon Loyalty mobile app allows customers to earn and verify their points and convert their purchases into rewards after registration. The Wilcon Loyalty mobile app is available for free download from Google Play Store and App Store.

Store expansion plans

Wilcon Depot now has 18 branches in Metro Manila and 57 stores in major cities and towns in Luzon, Visayas and Mindanao.

The company is constantly striving to improve and provide high quality products and customer experience to its valued buyers nationwide. The newly launched store represents Wilcon’s relentless efforts and commitment to providing its valued customers with a more convenient and better home shopping experience and fulfilling its aspiration to be part of every Filipino’s journey to build, improve and refine. homes for a more sustainable and comfortable life. .

This year, Wilcon Depot plans to open 10 more retail stores nationwide. Start building great ideas for your home and shop now at Wilcon Depot Gapan at Purok Proper II, Santo Cristo Norte, Gapan City, Nueva Ecija.




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