The Urban Company home services marketplace has launched a new campaign for its bathroom cleaning service. The new campaign, in association with Taproot Dentsu, the creative agency of Dentsu India, highlights the superiority of the company’s professional cleaning services.
The campaign highlights and educates consumers about the superiority of Urban Company professional cleaning over their usual method of cleaning through maids. It includes two films, which show the back and forth between the owner and the cleaning lady about insufficient cleaning, in this case, for the bathroom. The films demonstrate the critical aspects of removing stains and adding shine to fixtures and the overall look and feel of the bathroom. The second film will be uploaded on July 10, 2021.
“It was a fun idea to use the maid as an attorney for the Urban Company professional cleaning service. Instead of defending her cleaning abilities, the maid emphasizes the marked superiority of Urban Company. While UC’s bathroom cleaning service will never fully replace the housekeeper who cleans the bathroom now, with this campaign we expect more frequent use and giving their bathroom l ‘shine it deserves,’ Ayesha Ghosh, CEO of Taproot Dentsu said during the campaign.
Consumers want an immaculately clean and shiny bathroom, but currently they are compromising with a basic minimum regular cleaning that does not provide the level of cleaning and shine expected in their home, said Smit Shukla, Marketing Director of ‘Urban Company. Urban Company Professional Cleaning therefore aims to provide superior home and bathroom cleaning with 10 times better stain removal and 2 month long lasting shine compared to regular bathroom cleaning. . Our fleet of cleaning partners with their expert equipment ensures that consumers always get perfectly clean and shiny bathrooms, ”he added.
Also Read: How Brands Can Create Meaningful Customer Experiences Through Hyper Personalization
follow us on Twitter, Instagram, LinkedIn, Facebook