Poo~Pourri unveils its new name and changes its name to ~Pourri


“The smell is natural – and so is ~Pourri,” says the Founder and CEO Suzy Batiz. “Instead of just focusing on eliminating odors in the bathroom with Poo~Pourri, we are excited to put energy into growing the business and launching even more completely new products, not toxic and odor-eliminating.Our products don’t just cover up odors, they eliminate them at the source.And let’s face it, if we can handle poop, there’s really nothing we can’t do.

~Pourri’s ever-expanding new product portfolio contributes to their mission to bring lightness to a world weighed down by toxic odors, stigmas and ingredients, while naturally eliminating odors everywhere. The company is set to expand into other categories as an odor removal business with future products including Pet~Pourri, Car~Pourri, and more. Additionally, ~Pourri plans to launch fragrance extensions in Pit~Pourri for men and candles within the Home~Pourri collection.

“I refuse to release products that don’t work better than the chemical alternatives currently on the market,” Batiz said. “For the past 30 years I’ve been the consumer looking for natural alternatives in the household and personal care categories and I’ve been able to stink for a few decades! After years of testing products that didn’t work better than chemicals, I embarked on a journey to create them myself.”

Poo~Pourri, born in Suzy Batiz‘kitchen with the idea of ​​eliminating odors before they start using 100% natural essential oils, was designed with health and the earth in mind. With the new category extensions, it will be the same. Most odor eliminators are as “natural” as leather pants – but not Poo~Pourri. When Batiz says natural, she really means it. Plus, all ~Pourri products feature exclusive Funk Lock™ technology, which neutralizes odor molecules so they never reach the nose, and come with a Funk Lock™ Guarantee, which means they work better than leading chemical alternatives with no funky, toxic, or hidden ingredients, or money back.

Since its inception in 2007, the brand has sold over 100 million Poo~Pourri bottles, has over 100,000 five-star reviews, is sold at over 50,000 outlets in 56 countries and has over 350 million views. video. Additionally, Poo~Pourri and the founder Suzy Batiz received an Edison Award for creating one of the world’s most innovative products, a Webby Award and Adage “Funniest Viral Video of the Year” with their “Girl’s Don’t Poop” video, as well as official Women-Owned Business (WBENC) certification.

To find more information about ~Pourri and helping life feel better, please visit: www.pourri.com.

About ~Rotten:
Founded by an entrepreneur Suzy Batiz in 2007 as Poo~Pourri, ~Pourri is an odor elimination company that removes unpleasant odors from the home, body and beyond to ensure all aspects of life smell very good better, without the funk of toxic ingredients or stigmas. All ~Pourri products are designed to be domestic, ecological and family friendly. Formulated with natural ingredients, ~Pourri products are guaranteed to perform better than other natural and chemical alternatives. ~ Pourri offers are sold at over 50,000 outlets worldwide including Amazon.com, Bed Bath & Beyond, Costco, CVS, Target, Ulta, Walgreen’s, Walmart, and more. For more information, visit www.pourri.com.

For all media inquiries, contact:
Kate Kutilek, PR MML
[email protected]

SOURCE ~Rotten


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