Ideal Standard becomes “singular” with a unique proposal to streamline bathroom design


Ideal Standard has launched Singular, a new approach to specifications bringing together the company’s deep product knowledge, industry expertise and design services to make it easy for customers to choose from thousands of products to create the right solution to their space.

Ideal Standard Singular is a simple and flexible process which means customers only need one supplier and one dedicated point of contact, but will still have access to inspiring and limitless bathroom solutions from of a full range of product categories, including brassware, ceramics, furniture, tub, shower and accessories.

Singular was specifically developed to streamline bathroom design and simplify the selection process, while inspiring creativity. It enables customers – from architects and designers to retailers, craftsmen and end users – to create holistic, bespoke bathroom designs, whether for hotels, offices, public spaces, healthcare facilities or hospitals. houses.

Ideal Standard Singular draws on a deep understanding of customer and industry needs, and showcases the company’s breadth of range, innovative product design and high-performance technologies, which combine to create solutions that make everyone’s life easier. Whatever the type of bathroom, design style or specific industry requirements, Singular offers everything to bring these concepts to life and easily adjust them for a tailor-made result.

Whether clients are looking to create a shower room in the on-trend silk black colour, an elegant master bath with the timeless Linda-X collection or a standout bathroom centered around the iconic Tipo-Z sink, they can be confident that all products within the solutions offered work together seamlessly, not only in terms of design but also performance.

Roberto Palomba, design director at Ideal Standard, said: “For me, Singular represents a toolbox, which every designer can use to find components for the perfect bathroom. It allows you to combine products, suitable for different models, finishes and sizes, to achieve multiple solutions that all have their own identity. Singular is Ideal Standard’s definition of creativity, giving people choice in a way that simplifies the whole process.

Ahmed Hafez, CEO of Ideal Standard MENA, added, “We continue to innovate in our business around the needs and requirements of our customers. We understand the need to provide the best services and a wide product portfolio in an easy way. That’s what SingularTM is, an easy selection process leading to a faster, easier way to make decisions. It is a great tool for our customers to express themselves through our wide range of products.

Ideal Standard Singular represents an evolution of the company’s mission to combine design and innovation to improve the lives of its customers. Supporting the brand going forward, Singular will be featured in a variety of inspirational materials, including Ideal Standard’s upcoming series of industry books, which help customers streamline the specification process.


Comments are closed.