Gwyneth Paltrow launches a layer of luxury with a good message

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Goop’s bizarre latest post actually has some good meaning behind it.

Gwyneth Paltrow has released plenty of eyebrow-raising products in the past, but her latest announcement got people talking after it emerged the Goop founder was launching a luxury diaper. However, the revelation was not what it seemed.

Posting on Goop’s Instagram page, which has more than 1.7 million followers, the actress revealed “The Diaper.” The first image revealed a paper diaper with jeweled side ties and jute-like detailing.

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“$120 for 12,” the image reads, which is a hefty price tag for disposable diapers. The average cost of a pack of baby diapers is between $25 and $4.


“Meet The Diaper. Our new disposable diaper lined with virgin alpaca wool and attached with amber gemstones, known for their ancient emotional cleansing properties,” the post’s caption read. “Infused with a scent of jasmine and bergamot for a revitalized baby,” the ad continued. “Deposit tomorrow at 11 a.m. EST at $120 for a 12-pack.”

The comments have caused divisiveness over Goop’s latest product, with many accusing it of being some kind of prank. “Is this an SNL skit?” one person questioned, while another wrote: ‘Is it April Fool’s Day?

Others pointed out that a 12-pack would barely last a few days in a home with a newborn. “Cool so $120 for 2 days of bathroom breakouts,” one follower wrote.


However, shortly after the post was posted, Gwyneth shared a video in which she explained the motivation behind the luxury diaper and confirmed that she was do not an actual product that Goop will carry.

“Goop launched a $120 luxury disposable diaper for a 12-pack and there was a lot of outrage. Good,” she said in the clip, entertainment tonight reports. “It was designed to piss us off.

“Because if treating diapers as a luxury drives you crazy, so should taxing them as a luxury,” Gwyneth continued, referring to the diaper tax that’s present in many US states. “The Diapér is a fake product intended to highlight a real problem.”

However, the Iron Man star pointed out that ending the tax is not the “complete solution, [but] this could allow many families to pay for an extra month’s supply.

Gwyneth’s post was made in collaboration with Baby2Baby, a charity aimed at making baby supplies accessible in the United States.

Goop posted a message on its website expanding on the diaper tax issue and its educational marketing campaign. “Despite the absolute necessity of diapers, in 33 states they are not treated as an essential,” the site explained. “They are taxed like a luxury good. Depending on the state, this sales tax can add between 1.5% and 7% to their cost. (We priced our fictional Diapés at $120, because that’s what the diaper tax could cost families each year.)”

Gwyneth and Goop are urging the public to do what they can to raise awareness of the diaper tax and to help make baby supplies more affordable.

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Sources: Entertainment Tonight, Instagram @goop, Zolo, Goop,

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