Most consumers want a sparkling clean and shiny bathroom, but find that their regular maids cannot meet it. Home services market Urban Society has sought to fill this gap through its home cleaning services. The business, in association with Taproot Dentsu, the creative agency of the house Dentsu India, launched a campaign which highlights the “superiority” of businessprofessional cleaning services from.
The campaign highlights and educates consumers on how Urban Society Professional cleaning is superior to their usual method of cleaning via maids. It includes two films, which in a fun way show the typical back and forth between owner and housekeeper over insufficient cleaning, in this case for the bathroom. The films demonstrate the critical aspects of removing stains and adding shine to fixtures and the overall look and feel of the bathroom. For the record, the second film will be online on July 10, 2021.
Speaking about the campaign, Ayesha Ghosh, CEO of Taproot Dentsu, said, “It was a fun idea to use the maid as an advocate for Urban Societyprofessional cleaning service. Instead of defending her cleaning abilities, the maid emphasizes the marked superiority of Urban Society. While UC’s bathroom cleaning service will never fully replace the housekeeper who cleans the bathroom now, with this campaign we expect more frequent use and giving their bathroom l shine it deserves.
Commenting on the campaign, Smit Shukla, Marketing Director, Urban Society said, “Consumers want a shiny and clean bathroom, but currently they are compromising with a minimum regular cleaning basis that does not provide the expected level of cleaning and shine in their home. Urban SocietyProfessional cleaning therefore aims to provide superior cleaning of the home and bathroom with 10X superior stain removal and 2 month long lasting shine compared to regular bathroom cleaning. Our fleet of cleaning partners with their expert equipment ensures that consumers always get perfectly clean and shiny bathrooms.
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